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kk.coach · Organic search growth
Organic search growth consultant
An organic search growth consultant helps search bring more inquiries and sales. I’m Krisztian Kiss: I find what holds growth back, and I build the changes too. I handle search engine optimization (SEO), measurement, conversion and implementation together, at a pace matched to your team’s capacity.
Organic search growth
- Measurement
- SEO
- Conversion
- Implementation
- Measurementa basis for decisions
- SEOfound in Google and in AI answers
- Conversionrevenue
- Implementationfinished work
Manifesto
Four principles I work by
The four principles frame the work: they decide what moves up the list, and they are how you see what is happening.
- 01
Data-driven work
Decisions come from data. Data from Google Analytics 4 (GA4), Search Console, Screaming Frog, BigQuery and heatmaps goes into one shared source, so every recommendation carries the number it rests on.
- 02
Implementation accelerated by artificial intelligence
Artificial intelligence (AI) processes data, checks quality and speeds up implementation. Business logic and responsibility stay human: mine.
- 03
Systems thinking
I look at every task across the whole chain: search intent → page experience → measurement → conversion → business result. A change moves up the list when it shows at the end of the chain too.
- 04
Full transparency
You see what is in progress, what has shipped, and what comes next. Every task sits in a shared project management tool, with its description and its status.
When should we talk
When to talk to an organic search growth consultant
An organic search growth consultant is worth talking to when the website could bring in more than it does today. These are the five situations in which people most often come to me:
Situation 01
We have traffic, and few inquiries.
The organic numbers look fine, and the number of leads stays flat. The visitor arrives, hesitates, and buys elsewhere. Between visibility and the decision there is a gap where revenue is lost.
Aligning search intent with the page, and finding what gets in the way of the decision.
Situation 02
We spend on SEO, and it barely shows in revenue.
There was a consultant, articles were written, technical fixes were made. The link between the changes and revenue is missing, so the value of the work stays hidden.
Measurement that ties a change to its result, and orderly implementation.
Situation 03
Ads keep getting more expensive. Organic search should bring more customers.
The paid channel works, and every customer has to be paid for again. Organic search can build lasting traffic alongside it, once someone takes the lead.
Organic visibility from the ground up, built on your ad data.
Situation 04
AI answers recommend our competitors.
Decision makers ask ChatGPT, Perplexity and Gemini too when they look for a supplier. Other names appear in the answer, and the inquiry goes to their site.
Generative engine optimization (GEO): so that AI answers name and cite you as well.
Situation 05
We have data, and every decision is still an argument.
Measurement is in place, reports are made, and meetings are still about what the numbers mean. While the source of revenue is in question, the way spend is split is a guess.
Putting measurement in order, and a few numbers you can decide from.
The website growth stack
Four services: what organic search growth is built from
The four services together make up organic search growth, and each can be ordered on its own. Every round starts with better data than the one before.
- 01
Web analytics consulting
Reliable numbers you can decide from: clean measurement, reconciled systems, and a data layer the rest of the work is built on.
- 02
SEO consulting
You get found in Google, in Bing and in the answers of AI search engines: search intent, information structure, technical accuracy, professional credibility. Generative engine optimization belongs here too.
- 03
Conversion rate optimization consulting
More of the arriving visitors become customers and leads: research, a clearer path to the decision, and testing where traffic allows.
- 04
SEO implementation
Recommendations become shipped, checked changes: with your team, under project management, or directly, with my own hands.
How the four work together: the organic search growth system
Who you’d work with
Krisztian Kiss: who you work with
Krisztian Kiss is an organic search growth consultant: you agree the goals with me, I examine the data, and I make or coordinate the changes. That way the connections uncovered at the start stay intact through implementation.
I work as one person, with a team of AI agents. The agents are software: they gather data, prepare analysis, run checks, and work on the code. What you receive I have reviewed, and I am responsible for it.
I work with few clients at a time, so I have time to get to know their business and follow the results. I have worked on the organic growth of websites for over two decades: at a news portal, at a high-traffic classifieds site, in my own businesses and as a consultant.
Proof points
Proof: measured results
The proof is the measured result of real work. Next to every number I write how I measured it, on what, and when.
r = −0.81
Mobile load time vs. conversion rate
Page speed and purchase behavior
Page speed and purchase behavior, measured across one ecommerce dataset. Not a correlation someone quoted — one I ran, with the method published.
Case study: site speed and revenue
Own measurement — one ecommerce dataset.
−14%
Organic clicks
Clicks, rankings unchanged
A B2B SaaS case: positions held across the period, clicks dropped 14%. The answer moved into the AI summary.
Case study: losing clicks to AI search
Own measurement · anonymized client project.
+38%
Google impressions, Oct 2026 vs. Oct 2025
SEO on a catalog of 10,000+ products
A ShopRenter catalog of 10,000+ products, restructured in two-week sprints from March to September. Traffic held during the changes; in October, impressions were 38% above the year before.
Case study: SEO for a large e-commerce catalog
Impressions, Oct 2026 vs. Oct 2025 · Google Search Console
Articles
Articles: what I write about
The articles record what the work teaches: measurement, search, AI search engines, implementation.
How AI search changes the B2B buyer journey
B2B companies notice AI search as lost clicks. The bigger change is that the early part of the buying process now happens somewhere you can’t measure.
Questions
Questions people ask before deciding
How is this different from an agency?
You work directly with me: the person who does the assessment also builds the changes, and answers for the result. I do much of the work with AI agents, so more fits into an hour. I have few clients at a time, and I say in advance when my capacity is full.
How long before the work shows results?
It differs from one website to the next, because it depends on traffic, the type of change, and the sales cycle. Along the way you always see what we measure: first that search engines crawl and index the pages, then impressions and clicks, finally inquiries and revenue.
What do you need from me?
Access to web analytics and Search Console, and one person who approves changes on the website. I bring the rest.
Next step
Where is it worth starting?
Send me your website address and your main business goal. As a first step I look at where it is worth starting, and what data will be needed to move on.
Or take a look yourself first: open PageSpeed Insights, then ask ChatGPT who the providers are in your category.