Building your own SERP tracker: what it costs and when it’s worth it
Most SEO platforms are priced like a toolbox when the job needs one screwdriver. What it cost to build a focused rank tracker instead, and who shouldn’t.
Perspective
Interpretation and argument. What the numbers seem to mean, what’s still unproven, and where I disagree with the standard advice.
Writing
How AI search changes the B2B buyer journey
B2B companies notice AI search as lost clicks. The bigger change is that the early part of the buying process now happens somewhere you can’t measure.
Next step
Want this run on your own numbers?
Reading about a method is one thing. If you’d rather see it applied to your site, send me your URL and one sentence about what isn’t working.