Case studies
Measured results with the method published. Every number here comes with how it was measured, on what, and when — so you can decide whether it applies to you.
Writing
Flat for four months, then a third higher
A 14,000-product ecommerce catalog, reworked over six months. Traffic stayed flat for four, then climbed a third. What the shape of the line actually shows.
Own measurement · anonymized client project. Search Console, Web search, weekly, September 4, 2025 – August 16, 2026. Conversion rate from GA4, organic sessions, June–August 2026 against June–August 2025.
Clicks fell 14%. Rankings didn’t move.
A B2B SaaS site kept its impressions and its positions, and lost 14% of its clicks over six months. What that changed about which pages are worth improving.
Own measurement · Search Console + Bing Webmaster Tools, six-month window · anonymized client project
When site speed stopped being a technical detail
An ecommerce store where load time and completed purchases correlated at −0.81 — strong enough to move speed out of the backlog and into the revenue conversation.
Own measurement · GA4 → BigQuery, mobile sessions, anonymized client project
Next step
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