Organic clicks dropped by 14% while rankings stayed stable: a B2B SaaS case study on the impact of AI search
This is an anonymized case study about an international B2B SaaS company operating in a regulated market. I am not using the company’s name because the project was not public client work, but the situation itself will probably feel familiar to many B2B companies: a lot of content, strong subject-matter expertise, years of organic visibility, … Read more