Blog — SEO, GEO & Organic Growth

Growth rarely comes from one big move. More often, it comes from small improvements that start to compound: better content, cleaner data, sharper search visibility, clearer user journeys, and better decisions over time. That is the idea behind 1.01.
A small edge, repeated consistently.
This is the kk.coach blog about organic growth, SEO, AI visibility, measurement and the practical work behind it.

Organic clicks dropped by 14% while rankings stayed stable: a B2B SaaS case study on the impact of AI search

2026-06-15

This is an anonymized case study about an international B2B SaaS company operating in a regulated market. I am not using the company’s name because the project was not public client work, but the situation itself will probably feel familiar to many B2B companies: a lot of content, strong subject-matter expertise, years of organic visibility,

SEO/UX Case Study: When Site Speed Stops Being a Technical Detail and Becomes a Revenue Question

2026-06-15

I worked on SEO and UX for a high-traffic Hungarian hardware ecommerce store. I am not naming the brand because the project was not public, but the situation itself was very familiar: strong organic traffic, many product pages, heavy mobile usage, and a business goal that was not about “making the site look nicer.” There

I built my own SERP tracker because most SEO tools are too much tool for this job

2026-05-10

Why would I build my own SERP tracker? I built a small SERP tracker because I kept running into the same annoying problem. I did not need another SEO platform. I needed to know whether a defined set of keywords moved up or down, on desktop and mobile, over time. That is it. Nothing mystical.

AI search is not just an SEO problem. The B2B buyer journey is moving somewhere else

2026-05-01

Most B2B companies first notice the impact of AI search as a traffic problem. Fewer organic clicks. Stranger query patterns. Lower CTR. Leads that seem to arrive later than they used to. At first, this looks like an SEO warning signal, but in practice the change is bigger than that. It is not simply that