1.01

Growth rarely comes from one big move. More often, it comes from small improvements that start to compound: better content, cleaner data, sharper search visibility, clearer user journeys, and better decisions over time. That is the idea behind 1.01.
A small edge, repeated consistently.
This is the kk.coach blog about organic growth, SEO, AI visibility, measurement and the practical work behind it.

AI search is not just an SEO problem. The B2B buyer journey is moving somewhere else

2026-05-01

Most B2B companies first notice the impact of AI search as a traffic problem. Fewer organic clicks. Stranger query patterns. Lower CTR. Leads that seem to arrive later than they used to. At first, this looks like an SEO warning signal, but in practice the change is bigger than that. It is not simply that